EN ROUTE POLETTE

En route Polette was a marketing event created for L’USINE À LUNETTES. It was an itinerant communication campaign on the West coast of France. The brand based in Shanghai targets the European market, especially France providing affordable and fashionable glasses. With a vintage and customized van, L’USINE À LUNETTES team met French people during summer in order to increase their reputation and introduce their innovator concept.

For this event, I created a special visual identity and developed different communication mediums and goodies. The visual identity represents the van, rented for the trip with an iconic frame, all symbols of fun, passion and conviviality.