MY VERY OWN

Development of the visual identity and branding for MY VERY OWN, MVO. MVO is digitally tailored MYKITA eyewear. Bespoke optical glasses and sunglasses using 3D technology. Every face is unique, making individualization particularly relevant to eyewear.
MVO integrates three digital technologies – 3D scanning, parametric design and additive manufacturing – to create glasses where design and fit are tailored to the individual topography of each face.

It was important that the overall identity for MVO was heavily influenced by technology and experimentation. We carried on this concept through the logo, into the grid systems and packaging that are used throughout the brand. The user-experience has to be special  and unique from the minute you get scanned until you received your frame. We create a full packaging with hot foil elements for contrast and luxury. Its include a presentation box with eyewear case, cleaning clothes and certificate, in a silver outer packaging. This outer packaging was silk screen printed on an antistatic bag for its technical aspect, then personalized for each order. For international fairs we shot our first customers in the same graphic universe as our products, with a focus on the frame, for a real brand homogeneity.